Introduction
This Privacy Policy explains how MarkSimpl Innovations Private Limited, doing business as Prosematic, collects, uses, stores, discloses, and otherwise processes personal information when you access or use our website, products, integrations, and related services.
Prosematic helps businesses connect and manage WhatsApp Business accounts for customer conversations, marketing workflows, contact management, reporting, and operational administration. We are committed to handling information responsibly, lawfully, and with appropriate regard for confidentiality and security.
Who We Are
Prosematic is operated by MarkSimpl Innovations Private Limited, located at WeWork, Cinnabar Hills, Embassy Golf Links Business Park, Challaghatta, Bengaluru, Karnataka 560071, India.
Scope
This Privacy Policy applies to information collected through the Prosematic website, application, integrations, support interactions, and any related services we make available.
This Privacy Policy does not govern third-party products, platforms, or services that may interoperate with Prosematic, including WhatsApp Business, Meta, payment processors, identity providers, analytics providers, or other external services. Those third parties operate under their own terms and privacy policies.
Roles and Responsibilities
Depending on the context, Prosematic may act either as an independent controller of information or as a processor or service provider acting on behalf of a customer.
We generally act as controller for business contact details, account registration data, billing information, website usage data, and support communications.
We generally act as processor or service provider with respect to customer data that our business customers choose to submit to Prosematic or make available through connected WhatsApp Business accounts and related integrations.
Customers remain responsible for determining whether they have a lawful basis and all necessary notices, consents, and permissions required to collect, import, use, and communicate with their contacts and end users.
Information We Collect
We may collect the following categories of information:
- Account information, such as your name, email address, company name, billing details, and login credentials.
- Workspace and business information, such as team members, business profile settings, integrations, and preferences.
- WhatsApp-related data made available through authorized integrations, including conversation metadata, message content, templates, contacts, labels, delivery events, and account configuration details.
- Usage data, such as device information, IP address, browser type, pages viewed, actions taken in the product, and diagnostic logs.
- Support communications, including emails, chat transcripts, and issue reports you send to us.
Sources of Information
We collect information directly from you, from your organization, from users you authorize within your workspace, from third-party integrations you connect, and automatically through your use of the service.
We may also receive information from service providers and infrastructure partners that help us authenticate users, process payments, host the service, detect abuse, or deliver support.
How We Use Information
We use personal information to:
- Provide, operate, maintain, and improve Prosematic.
- Enable WhatsApp Business messaging workflows, campaign execution, contact management, reporting, and team collaboration.
- Authenticate users and secure accounts and integrations.
- Respond to support requests and communicate service updates.
- Monitor usage, prevent abuse, debug performance issues, and enforce our terms and platform policies.
- Comply with applicable laws, regulations, and legal requests.
Legal Grounds
Where applicable, we process information on one or more of the following grounds:
- Performance of a contract or steps taken at your request before entering into a contract.
- Legitimate interests in operating, protecting, securing, and improving Prosematic.
- Compliance with legal and regulatory obligations.
- Consent, where consent is required by applicable law.
Sharing of Information
We may share information with service providers that support hosting, authentication, analytics, communications, customer support, and payment processing, as well as third-party integration partners you choose to connect.
We may also disclose information where required by law, to protect rights and safety, or in connection with a merger, acquisition, restructuring, financing, or sale of assets.
We do not sell personal information for money.
Data Retention
We retain information for as long as reasonably necessary to provide the service, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
Retention periods may vary depending on the nature of the information, the sensitivity of the data, whether the information is associated with an active customer account, our legal and operational needs, and the choices made by the relevant customer.
Data Retention and Security
We maintain administrative, technical, and organizational measures designed to protect information against unauthorized access, disclosure, alteration, and destruction.
These measures may include access restrictions, authentication controls, logging, backup practices, monitoring, secure development practices, and encryption or similar safeguards where appropriate to the nature of the information and the risks involved.
No method of transmission over the internet or method of electronic storage is completely secure. Accordingly, while we work to protect information in our care, we cannot guarantee absolute security.
International Transfers
Your information may be processed in jurisdictions other than the one in which it was originally collected. Where we transfer personal information across borders, we take reasonable steps designed to ensure the information remains protected in a manner consistent with this Privacy Policy and applicable law.
Your Responsibilities
If you connect a WhatsApp Business account, you are responsible for ensuring that you have the appropriate permissions, notices, and lawful basis to collect and process end-user data through the platform.
WhatsApp, Meta, and other integration providers may apply their own terms and privacy policies to data processed through their systems.
Your Rights
Depending on your location, you may have rights to access, correct, update, delete, or restrict certain personal information, or to object to specific processing activities.
You may also have rights to request a copy of certain information, withdraw consent where processing is based on consent, or lodge a complaint with an applicable supervisory authority or regulator.
To exercise a request, contact us using the company details published in the website footer. We may request information reasonably necessary to verify identity and authority before acting on a request.
Children
Prosematic is intended for business use and is not directed to children. We do not knowingly collect personal information from children.
Changes
We may update this Privacy Policy from time to time. If we make material changes, we may provide notice through the website, product, or other reasonable means.
Your continued use of the service after an updated Privacy Policy becomes effective means that the updated Privacy Policy will apply to your ongoing use of the service.
Contact
Questions, requests, or complaints regarding this Privacy Policy may be directed to MarkSimpl Innovations Private Limited using the company details listed in the Prosematic website footer.